- Use a mature domain, pre-2000 domain name registration if possible
- Analyse your Keyword selection, make sure you have check the stats - pick the words that will get the most traffic and cover all bases.
- Match Title tags with header tags h1 & h2 , take a looks at any of the big player in the travel industry and look at the source
- Use the description meta tags for your USP's, if you appear in 4th position and your competition is on 2nd or 3rd with a bunch of keywords for their description and you have UPS's you'll get more traffic.
- Get good quality text links into your website.
- Refresh your content and build your website's pages and content, a dormant site is a dying site. News article from 2003 are no good, get rid.
- Use text links and a sitemap.
- Avoid the use of equal signs(=) and question marks(?) in your address bar. This is an example from one of my customers who has all his products in one page .com/index.php?cPath=45. This is no good and need re-engineering
- Have a good looking website with easy navigation, you want your visitors to stay or be pleased by their viewing experience.
- Employ a professional with a proven track record in Ethical SEO & ROI. The Definition of ROI means you get £10 return in profit when you spend £1, why wouldn't you employ a professional with these figures?
Good luck.
Chris Horner
SEO Director
http://www.top-page.co.uk/
